Avi Goldschmid
Goldschmid & Levi, Tax Experts
We wanted a site that conveys trust and professionalism. Itzik understood exactly what we needed - and now clients arrive already trusting us.
Hear it from themI build youpeace of mind.
Fourteen years I sold for others. Now I take what you know about your business - and turn it into a website or software that sells for you.
Selected work
The work speaks.
A selection of live sites and systems. Each one built to sell - and it does.
Flagship project · business management system
One system. The whole business.
A live example of a custom management system I built from scratch: a wig salon ran on paper, WhatsApp groups and chaos. Every wig is a delicate process with dozens of details - and every detail that slips through the cracks is a client let down.
What I built
One system that follows every wig from the first lead to handover, built exactly around how the salon works. An installable, secure PWA - and flexible enough for any request.
What's inside
01
Production floor
Every process logged, tasks split to the employees' cards, and automatic prioritization by delivery date.
02
Smart wig card
Everything an employee needs - including video clips - in one place, no digging through WhatsApp groups.
03
Owner's control
A full picture of each employee's output, and alerts on wigs stuck beyond a defined time.
04
Client & payment
The client signs the order and legal terms digitally, and payment is processed inside the system.
05
Automated messaging
Order confirmation, appointment reminder, and a satisfaction message after handover - by SMS, the salon's choice.
06
Tailored
Calendar, automations and workflows - each salon its own, exactly how it works.
There's nothing a business asks for that I can't shape to how it works.
Live and running with paying customers.
React PWA · Node · Prisma · PostgreSQL · SMS · Web-Push
What I do
Not “digital solutions”. Things that sell.
Brand identity
A site that makes a client believe in you before you've spoken. Presence that says ‘you're in the right place’.
Premium commerce
A store that doesn't just sell - it tells a story. A buying experience that brings customers back.
Business systems
Not just a website - a system that runs the whole business. Management, workflows and automations, custom-built around exactly how you work (see the flagship project).
Bilingual by design
Hebrew and English that work perfectly both ways. Because you're judged on that too.
How I work
Four steps. Zero headache.
A call
A short phone call, eye to eye. No jargon.
A question list
I send one focused, considered list. Answer when it suits you - and that's your part done.
Building
I step into the business's shoes and build. Next time you hear from me - there's a near-finished, precise product.
Peace of mind
You manage the site as easily as sending a WhatsApp - from your phone or desktop. No forced subscription, no dependence on me.
About
Salesman by trade. Builder by hand.
Fourteen years in sales and advertising. I sold products, services and ideas - and along the way I only took on businesses whose owner could first sell me the business. That's how I discovered something: a successful owner is the best salesperson their business has.
I learned how a business thinks, where it hurts, and what really makes a client say yes. I'm the kind who knows how to absorb a business's DNA - and pass it to the client exactly the way the owner would.
Today I take your DNA, and with the experience and technical skills I've built, I translate it - visually and in words - into a site that speaks like you.
The mix of a sales mind, process know-how and design taste is what separates a pretty site from one that sells - authentically to the business. What I really do: take a business, listen to it, and give it a presence you can't ignore - without you becoming a slave to your own site.
Recommendations
Don't take my word. Hear it from them.
Clients who've already been through it - and are happy to tell you about it themselves, on WhatsApp.
The Harmonia team
Harmonia, instruments
A store, a wholesale portal and an admin - all in one site we control ourselves. Exactly what we asked for.
Hear it from them
Zehava Weitzman
Handmade wigs
Itzik took a vague idea and turned it into a site that feels exactly like me. Every lead that comes in - comes in ready.
Hear it from them
61 SIXTY ONE
Luxury watches
The site came out simply perfect! Beautifully designed and, most importantly, easy to use - for us and for our clients. Throughout the whole process you were available, professional and patient, and gave us the feeling there's someone to rely on. We'll gladly recommend you onward 🙏
Hear it from them
Moishy
Moishy Art, murals
Finally a site that respects my work. I update projects myself in two minutes, without calling anyone.
Hear it from them
Sharabani, Adv.
Sharabani Law Office
A site that represents the firm's level - professional, clean, and it brings quality leads.
Hear it from them
Shmulik
Shmulik, food delivery
Not just a site - a full system running delivery zones, drivers and picking. The business runs smoothly.
Hear it from them
The BH team
BH Jerusalem
A simple, clear process and a result that looks expensive. Exactly what our brand needed.
Hear it from themContact
Got an idea? Let's talk.
Tell me briefly what you need - and I'll get back to you. No endless forms, no commitment.
Available for new projects
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